How to Leverage the Live Streaming Power of Zoom

Surely by now, all of us are familiar with Zoom, the popular webinar and video conferencing service that helps thousands of businesses and schools connect with millions of employees and pupils. But did you also know that Zoom integrates with Facebook Live and YouTube Live? If you’re planning on live video broadcasts to enhance your target’s experience, Zoom live streaming is the tool you are looking for.

Zoom offers several features that will impress your target audience. Let Valorous Circle take you through a thorough analysis on all of them.

Meetings online

Zoom will film all the meetings online with HD video and high-quality audio. You can host up to 500 video participants, and offer screen sharing and a variety of collaboration tools. They will store your recordings in the cloud, and the service provides auto-generated transcripts that you can offer attendees as a bonus for joining in, or as a free download once the event is over and archived on Facebook or YouTube.

Video-based training

Seventy percent of the population learns visually — those who prefer to watch videos than to read training materials. This being the case, you will really address the needs and preferences of your audience if you offer training through Zoom. You can use a digital whiteboard and annotate the content of your video, stored in the cloud. You can also offer video breakout rooms for smaller group training within the context of the meeting and then have them report back with their findings.

Technical support

This may sound like a very sophisticated system, but it is easier to use than many other similar software suites. You can control your screen remotely, the interface is simple to use, and there is full support if you get stuck with any of the useful tools the service offers.

Built-in scheduling

Zoom works with your calendaring system, so you can set up regular live video sessions and then share the data with your target audience so they have the chance to attend live rather than just see the archived recordings. The whole point of live video is to get audience participation and interaction. Participants can register to view your video by email invitation, logging in through Zoom, or signing in through their Gmail account.


Zoom offers Google Chrome and Mozilla Firefox browser extensions for an optimal viewing experience and the ability to take part, share the whiteboard, and so on. There is also a Microsoft Outlook plugin to help with scheduling and reminders.

Webinar Hosting Features

You can also host webinars for up to 100 participants at a time if you wish the webinar to be interactive, or 100 up to 10,000 attendees in view-only mode. It’s easy to announce the webinar will take place thanks to built-in scheduling and social sharing.

The webinars are in HD. You can share your screen with participants so they can follow along easily. You can also split the screen to show the speaker and the PowerPoint presentation, for example, at the same time.

If you ever get stuck using the features, they offer technical support, including being on standby while the event is taking place.

Special features

Zoom gives the host a lot of control over their live webinar with the help of features like mute/unmute panelists, recording the webinar, taking a poll, and more. There is also a Question and Answer dialog box. You can answer the questions verbally and via text. Text will be useful for including URLs and other written data that your audience can copy and paste as needed.

Your audience can register for the webinar in advance, and you will get an attendance report afterward so you will know who was taking part. The system offers closed captioning for the hearing impaired.

Zoom webinar can integrate with several systems, including customer relations management software suites such as Zoho and Infusionsoft. You can even make money directly from your webinars through their Paypal integration.

That’s Zoom live streaming in a nutshell. These are only the tools, however, as one of the best parts about Zoom is the ability to inform others while being slightly informal.

This Valorous Circle blog post on Zoom live streaming contains licensed content from a third-party source. 

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