If you need reasons to start a blog with Valorous Circle, know that it could unlock upward of a 300% traffic increase to your website.
A few decades back, blogging became a word we seldom heard about. Cut to the late 2000s, and everyone from young mothers, home-makers, grandparents and businessmen were blogging.
Personal blogs started springing up everywhere on the Internet, and blogging networks began to spring up connecting whole swaths of like-minded populations.
The business world did not bury its head in the sand as it does with most predicted ‘fads.’ Industry saw blogs as a potential tool to spread the word about their products and services by attracting their target crowds. When businesses started including blogs in their marketing strategies, you knew the blog was never going away.
Blogging is an essential tool in creating the content you need to establish yourself and your business as experts in your industry.
Here are our six reasons to start a blog and make it an essential part of your online marketing strategy.
Advertise Your Expertise
You can use your blog to advertise your products and services by having photographs and small, interesting write-ups about them.
Since blogs are interactive, you can have people commenting and posting questions so it’s a good way to gain customer opinion and suggestion.
Attract Targeted Traffic
If your blog has a regular following of subscribers, you can redirect them to other areas of your business website to convert leads or interests into sales.
You can make the videos and articles on your blog SEO-friendly by making an SEO keyword list, and this will attract paid and free searches to your blog.
Increasing Public Relations
Blogs are an effective way to garner support from the public since they know who you are through your regular online interactions with them.
This will give your business a good standing and reputation that can be especially helpful if you ever experience bad press.
Low-cost Online Marketing
Adding a blog to your website is inexpensive and can begin with any Valorous SEO plan.
We recommend integrating your blog with your website to get the most “Google juice” from your work.
Blogging as a marketing strategy also works well in the sense that it helps you establish online networks with similar businesses.
Having an effective network with businesses implies that you have the infrastructure to increase your network of customers, too.
When you build your business website, it becomes static after a while without frequent changes.
As a result, you will lose the ground you have gained with the search engines. Even if your current ranking is high because of the use of SEO keywords, with time, the rankings change because of the lack of updated information.
BONUS: You can use your blog as a library for all of your online content and have the posts to your blog automatically post to your Facebook, LinkedIn, and Twitter social media channels. The RSS feed from your blog contains all the information that your social media channels need to syndicate your content while you focus on your work.