Our clients regularly ask us questions about social media, and learning how to market on Pinterest is a common topic of discussion.
Pinterest is growing into a fully capable search tool. Yes, it’s still a fantastic place to share ideas with your friends and find home decor inspiration, however, it’s become so much more. The principles of word-of-mouth marketing apply to Pinterest, and if your business isn’t leveraging it into your online marketing, you might miss the boat.
Using Pinterest Effectively
We’ve determined that a presence on Pinterest is GREAT … for some. If you sell something tangible, Pinterest is a must. For more service-oriented businesses, it can stay on in the background. For retailers, it’s important to think of your Pinterest account just like your website. The information that you share must be organized and descriptive. Pinterest is an appealing place to find results because of its visual nature, but there are important places to plug in keywords.
Fully optimize with one simple idea in mind: “What do I want to be known for?”
Your Pinterest page is a database of links that tell your story. You control every word, so use that control to your advantage by placing key phrases in strategic locations.
There are five important locations for information in your bio. Optimize them to ensure more success on the platform.
- Logo — Nothing looks more unprofessional than an account with a generic pin image.
- Business Name — You need to pair your what you represent with the entity name. For instance, if someone types only ‘web design,’ instead of searching for Valorous Circle LLC, we won’t appear automatically. Therefore, our account name is Valorous Circle Web Design.
- About You—This is where you make your business extra searchable. List your products/services, what you specialize in, and include keywords.
- Location—Enter your city and state to help people find you geographically.
- Website—If someone finds you on Pinterest, make it easy for them to find your website.
Your account is like a grocery store, viewers expect to find the milk in the dairy aisle, don’t put the milk in the produce section. Make sure you display your pins in a logical order. Label your board name and provide a detailed description about the pins found here.
- Board Name—Explain what users will find pinned on this board.
- Board Description—This is another opportunity to load up your account with keywords about your business.
You can also select a category. This is also important because Pinterest helps deliver relevant pins by utilizing category details.
Describe your pins the way pinners are searching for results. For example, if we pinned our blog posts about increasing SEO, titling the pin “SEO” wouldn’t be adequate. Pinners will type things like, What is SEO? Why is SEO important? How do I increase SEO? How does Google determine your search rank? Include this information in your description We also like to include our business name at the end of the pin because this our content.
When re-pinning, do not leave the same description. Optimize these pin descriptions, too. Pinterest is quickly emerging a search tool, but it’s important to know how the social media platform can help your business before you get pulled down the wrong rabbit hole.