What’s the key ingredient for a great website? Is it the information you add for your customers and search engine? The coding that makes everything unique? All the innovative graphics? Or the images hat tease and tantalize your customers into buying what you’re selling? The answer is all the above, but we will focus on a simpler version of the last one — how to create a web photo gallery.

If pictures still painted thousands of words, then search engine optimization would be a lot easier than it is. Jokes aside, creating photo galleries may not have a lot of SEO worth, but they enhance the user experience in measurable ways.

Images drive traffic on all platforms. The more quality photos and graphics you have that entertain, inspire, educate/instruct, and even outrage customers, the higher your organization’s influence becomes. Social media shares and word-of-mouth communication are the primary goals of using photo galleries to drive intrigue.