Google Guaranteed Is Changing the Way You See Local Ads

Aug 7, 2019

Google updates are always a mixture of good intentions and mysterious delivery. The latest update is Google Guaranteed, a sponsored scroll that adds listing options and ranking changes for a variety of local service providers.

Google is trying to “guarantee” work by trusted local businesses. The fine print, however, is that your service business can only appear in the top results if you have an existing Google Ads account and you operate in a sector covered by the Google Guaranteed program.

Local Services in the Google Guaranteed Program

  • Appliance Repair
  • Carpet Cleaners
  • Janitorial
  • Electricians
  • Estate Lawyers
  • Financial Planners
  • Garage Door Installers
  • HVAC
  • Lawn Care
  • Locksmiths
  • Movers
  • Pest Control
  • Plumbers
  • Real Estate Agents
  • Roofers
  • Water Damage Restorers
  • Window Cleaners
Google's Google Guaranteed logo and definition.

What Customers See on Google

If you’re in the Grand Rapids area and search for “electricians,” this is what you’ll see on the top bar. The Google Guaranteed results appear before regular Google Ads listings and the local map pack.

A snippet of local search results showing Google Guaranteed electricians in the Grand Rapids area.

The result is a cross between contractor review sites like Angie’s List and the Better Business Bureau.

All the results in the “20+ electricians nearby” field have an existing Google Ads account. Some are active, but it’s more of a marker to see which providers have an optimized Google My Business page. The real kicker is the Top 3 field, which is only available for active Google Ads campaigns.

And the green check mark?

Local Service Providers must complete a series of background, license, insurance checks, and potential video interviews to prove ownership and certification. If you find this confusing or would like to learn how your business can get involved in the Google Guarantee program, please reach out to the team at Valorous Circle.

We welcome the chance to be your Google Ads guide.

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