Digital Marketing Account Manager

PLEASE NOTE: This job is based in our offices in Grand Rapids, MI. Remote work is not an option for this position.

  • Do you love helping businesses grow by being their trusted digital marketing guide?
  • Do you believe that there is MUCH more to digital marketing than social media?

If so – you might love working with the team at Valorous Circle.

At Valorous Circle, we provide digital marketing services to our clients to help them be found online, make connections with their target audiences, and create opportunities through their website and digital marketing campaigns.

This digital marketing work includes, but is not limited to the creation and execution of lead funnels, sales funnels, webinars, video marketing, search engine optimization, and content marketing. While pay-per-click advertising can be part of our client campaigns, it is not the central focus of our digital marketing services.

The ideal candidate for this position has a positive attitude, excellent communication skills, and will be a marketing champion for our clients. He or she loves working with clients to define and understand their audiences. They can develop and execute digital marketing strategies and campaigns that help our clients reach those audiences and encourage those audiences to take action.

Key duties:

  • Work with clients to identify their key audiences, develop audience personas/avatars and relevant calls to action
  • Develop and execute client-specific marketing strategies, solutions, and/or programs to drive Company profitability.
  • Identify weaknesses in existing marketing campaigns and develop pragmatic solutions within budgetary constraints
  • Develop and maintain marketing project schedules and status reports, ensuring deadlines are met; may obtain cost estimates and track actual expenses.
  • Collaborate with our sales management, project management, and executive management to deliver measurable results to our clients.
  • Communicate with the leadership team about marketing initiatives and project metrics, as well as brainstorm fresh strategies.
  • Maintain current knowledge of digital marketing trends and best marketing practices; make recommendations to improve current programs and processes.

Sound like you? Here’s what you’ll need:

  • 3+ years in B2B digital marketing or related area providing similar services to an employer or multiple clients
  • Excellent communication and decision-making skills
  • Familiarity with digital marketing and social media development strategies
  • Strong written and verbal communication skills. Must have attention to detail and effective planning, organization, prioritization, and project/time management skills to meet deadline-driven timelines.
  • Ability to work collaboratively with internal associates and external customers.
  • General knowledge of marketing strategies and basic analytical skills. Strong computer skills, including Microsoft Office (Word, PowerPoint, and Excel) required.
  • Knowledge of marketing software and tools:
  • Websites – WordPress using Elementor, Yoast SEO
  • Marketing Automation – Get Response, MailChimp, Constant Contact, Infusion Soft, Hubspot, or similar applications
  • Google Analytics, Google Ad Manager, Facebook Ad Manager
  • Email clients and web browsers
  • Social monitoring and posting tools (i.e. Hootsuite, Facebook Business Manager, Instagram, and LinkedIn)
  • Photo and video editing software (i.e. Adobe Creative Suite/Affinity Graphics Software)
  • Funnel Scripts and/or other script creation aids
  • Zoho or other CRM tools
  • Ability to travel up to 10% based upon department and client needs

Salary starts at $40K and may include bonuses.

If you believe you are qualified for this position, please send a cover letter and resume.

Valorous Circle LLC is an equal opportunity employer.

Job Type: Full-time

Pay: Starting at $40,000 per year

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