You’ve likely heard the phrase “the best things in life are free.” It certainly holds true in the content marketing realm. Content marketing exists as a means of driving more sales by providing current and potential clients with free, valuable content. The idea is to create and curate content relevant to your audience in order to establish yourself as an authority. By proving yourself to be an expert in your field, people will have confidence in you when it comes time for them to buy. If you stay consistent and people begin to see you as a resource for their needs, you will attract more visitors to your website and ultimately more buyers as well.
It can be hard to give so much away for free though. Over time, you might write enough content to fill an entire book—shouldn’t you then just save all the information and sell it as a supplementary guide or manual when you complete it? You could, but the additional customers and sales you stand to gain by implementing a content marketing strategy far outweighs the extra bit of money you might make upselling a book.
Additionally, as you continue to research and create content for your audience, you too will increase your knowledge of your subject areas and not only appear to be an expert, but actually be one. The more you learn, the more your product or service will improve and you may even get ideas for new streams of income.
While the reluctance of giving away free content may not fully subside, hopefully you can see the value in doing so. If you are ready to start delivering high-quality content to your readers in order to grow your business, but don’t know where to start, we want to help. We can assist in the development of a strategy, in setting and measuring goals, and also in the creation of content. Give us a call today at 616.929.0790.