Can a business blog help you grow?
YES! Did you think we were going to say something different? Blogging is one of the most powerful tools you have when it comes to customer acquisition. When combined with a well-planned social media strategy, a business blog solves the most important problem associated with online marketing.
But what is the most important problem associated with online marketing?
We get a lot of questions about social media marketing and blogs here at Valorous Circle. The most important we receive is how can you generate traffic from scratch?
The very best way to use social media is in conjunction with a well-written blog. Technically, you can do social media marketing without a blog, but that’s sort of like going on a picnic without food. Yes, the park might be nice and you might have fun, but at the end of the day, you’re still going to be hungry. Why would you do that?
Problem: Generating Website Traffic and Leads
In 2016, software company Hubspot polled thousands of online marketers about the challenges they faced. Sixty-five percent of respondents said the biggest challenge was generating enough traffic and leads.
It’s the old mousetrap adage. Even if you build the best mousetrap, what’s the point if nobody knows where to find it? Without traffic, the most well-designed website in the world is worthless. In this day and age of digital marketing, businesses need websites.
Solution: Business Blogs Drive Traffic to Your Site
There are several ways this happens. First and foremost, if you take the time to do it well, a business blog can demonstrate your industry knowledge and establish you as an authority. By sharing valuable information about your industry, you build credibility with both prospects and clients.
This credibility, in turn, becomes the beginning of a relationship between you and your reader. While you may never meet them in person, your readers will come to know, like and trust your brand through your business blog. You will begin to build a content library on your website if you post on a regular – and recommended – basis. This content library becomes the food you will take to the social media picnic.
Let’s visit that picnic once again.
Your blogs are the food, and you have so much that your basket is overflowing making more people want to join the picnic.
That’s how your content library works on social media. When readers recognize the value of the information you’ve shared on your business blog, they pass your posts along to others. And, if you’re lucky, one day you’ll write a post that takes off like crazy. That’s what it means to go viral – it’s so good that everyone wants to join in on the fun!
Business Blogs Create Trusted Brands
With the increased competition in a global marketplace, trusted brands will grow and fly-by-night marketers will eventually fall away. The difference will be determined by who’s providing value and who’s just making noise.
Yes, there’s a lot of noise online. Over 240-million blogs exist already. There are those who would tell you not to bother, that you’ll only be adding to the noise. But before you decide, consider that:
- Websites that blog typically have 97% more inbound links
- Websites that blog typically have 434% more indexed pages
(Source: Neil Patel, Quicksprout.com)
Both inbound links and indexed pages have to do with search engine optimization (SEO) which drives traffic to your website.
In the meantime, let’s talk about developing a content strategy for your business blog. Schedule an appointment to talk below.