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The Not-So Hidden Power of Outdoor Advertising

Outdoor advertising, also commonly referred to as Out-of-Home advertising, has deep roots in ballpark history. You’ve seen the standards – billboard ads next to scoreboards and banners draping the outfield fence, yet most other major sports relegate these sponsors to the hallways and atriums of their stadiums.

How Does Marketing Harmonize with Virtual Reality?

What if you could escape to another dimension? Would you take that chance? The future of virtual reality is bright, and its marketing applications are growing. While virtual reality technology is undoubtedly advancing, the idea of it is not.

Well Represented But Misunderstood: iGen Takes Center Stage

By now all of you know how Millennials are destroying certain businesses, Generation X is interested in material gain and Baby Boomers are spending money like crazy on new life experiences. And yet, when it comes to generation advertising, one group is universally disregarded, or co-opted by another – Generation Z.

A Google My Business Listing Is Your Best Free Marketing Asset

If you’re looking for flash and frills to increase sales and win over customers, odds are you’re overlooking one of the most fundamental principals of marketing – people need facts. And a Google My Business listing is all about facts.

Does Your Blog Have More Value Than Social Media?

Is a blog considered social media? No. That’s right, the best option to tell your side of every story was right in front of your nose this whole time. And it’s not a reciprocal relationship. Blogs are better than your business’ Facebook page.

The Time Is Always Right to Optimize Old Webpages

Is there ever a shelf life for old webpages? Conventional wisdom says yes. You wrote the content for those pages ages ago. They might have slang and industry jargon from five, six and seven years ago, depending on how old your website is.

3 SEO Building Blocks of Strong Websites

Search engine optimization is a term thrown around every corner of the online marketing community. Separating quality practices from the rest starts with a solid foundation. Research and targeted optimization are the SEO building blocks of healthy websites.

EXTRA! EXTRA! Why Headlines Are More Important Than the Story

Congratulations! The blog you’re writing is now past 300 words! Or maybe it’s the case study over 1,000. But what if I told you it only takes 8-15 words for any content to be great? Often an afterthought, writing blog titles is a crucial ingredient for online success.

Is It Really Better to Be Lucky Than Good?

Precision. Expertise. Skill. Preparation. Pristine Execution. Perfect words for whatever Tom Cruise has lined up in the next Mission Impossible movie, but these aren’t words that describe going viral.

Why Your Business Doesn’t Need Valentine’s Day Advertising

Between steep discounts by retailers on everything red and pink, Valentine’s Day advertising is a minefield of alienation. People in thriving relationships will buy the staples – chocolates, cards, flowers, jewelry, etc. – and single people will likely toss materials aside or keep scrolling past.

Who Will Win the Super Bowl? Advertisers, Of Course!

This year’s Super Bowl commercial cost is expected to exceed $5 million. It’s always a steep price to pay for 30 seconds, even more, it’s significant if you dish out tens of millions for multiple spots like movie trailers, Bud Light, or car manufacturers.

SEO Takes Patience: Why Your Website Isn’t On Google Yet

Why is my website not on Google? It needs an SEO strategy. Ranking higher on Google can take many forms. First, you must verify ownership of your new site. Then comes indexing and crawling – simple words for Google’s robots figuring out what is and what is not essential to your pages and posts.


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