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Is It Really Better to Be Lucky Than Good?

Precision. Expertise. Skill. Preparation. Pristine Execution. Perfect words for whatever Tom Cruise has lined up in the next Mission Impossible movie, but these aren’t words that describe going viral.

Why Your Business Doesn’t Need Valentine’s Day Advertising

Between steep discounts by retailers on everything red and pink, Valentine’s Day advertising is a minefield of alienation. People in thriving relationships will buy the staples – chocolates, cards, flowers, jewelry, etc. – and single people will likely toss materials aside or keep scrolling past.

Who Will Win the Super Bowl? Advertisers, Of Course!

This year’s Super Bowl commercial cost is expected to exceed $5 million. It’s always a steep price to pay for 30 seconds, even more, it’s significant if you dish out tens of millions for multiple spots like movie trailers, Bud Light, or car manufacturers.

SEO Takes Patience: Why Your Website Isn’t On Google Yet

Why is my website not on Google? It needs an SEO strategy. Ranking higher on Google can take many forms. First, you must verify ownership of your new site. Then comes indexing and crawling – simple words for Google’s robots figuring out what is and what is not essential to your pages and posts.

Why is My Facebook News Feed Changing?

Every small business already knows the value of Facebook and showing up on the Facebook news feed. It’s vital to engage your customer base at home and on the go. Daily posting requires little effort, and advertising can provide immense benefits to your growth potential.

Start Betting on Generation X in Marketing Plans

A name is everything. It signifies stature, value, and legitimacy. But when we find Generation X in marketing materials, the name denotes anything but a sense of worth. The letter X often denotes a lack of something. The latchkey generation was without...

5 New Digital Marketing Trends for 2018

Every article you’ll read about new digital marketing trends always stipulates that these are not reinventions of the wheel, but merely ideas that are once again having their time to shine.

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