Grand Rapids Web Design by Valorous Circle https://valorouswebdesign.com Website Support, SEO, Video Marketing, PPC, Online Marketing in Grand Rapids, MI Thu, 16 Mar 2017 01:23:52 +0000 en-US hourly 1 https://wordpress.org/?v=4.7.3 What type of impression does your website make? https://valorouswebdesign.com/type-impression-website-make/ https://valorouswebdesign.com/type-impression-website-make/#respond Thu, 16 Mar 2017 01:05:50 +0000 https://valorouswebdesign.com/?p=19371 The post What type of impression does your website make? appeared first on Grand Rapids Web Design by Valorous Circle.

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Does your website make a positive impression?

Does your website bring back ancient memories to your audience? Do you feel like your website just isn’t a good reflection of your company? We can fix that!

Just give us your email address and your website and we will help you understand how you can make a positive impression!

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Blog Writing: Effectiveness https://valorouswebdesign.com/blog-writing-efficiency/ https://valorouswebdesign.com/blog-writing-efficiency/#respond Thu, 23 Feb 2017 12:05:06 +0000 http://valorouswebdesign.com/?p=19150 The post Blog Writing: Effectiveness appeared first on Grand Rapids Web Design by Valorous Circle.

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Earlier this week, we showed you how to increase your efficiency when writing a blog post. Now we’d like to discuss how to increase your effectiveness, because speeding up the process isn’t helpful if the quality of writing is poor.

1. Break Up The Content: To make your blog posts more user-friendly, you should create posts that are easily scannable. By that we mean writing shorter paragraphs, using subtitles when the points change, and by adding in one or more relevant images. If people arrive on a page and see one big block of text, it’s unlikely that they’ll read all of the content. Breaking up the content makes it easier for the visitor to skim if they’d like.

2. Use Lists: People love lists—in part because it adheres to the first point about making the content easily scannable, but also because there is no ambiguity as to what the blog post is about. If your post is called, “5 Ways to Drive More Traffic to Your Site,” then you’ll likely receive more visitors than a post titled, “Give Your Business a Boost!” With the first option, people know exactly the type of content they can expect to read about (assuming you deliver on what you promised in the headline).

3. Tell Stories: The use of stories works when you’re trying to teach your readers something or when trying to encourage them to buy. That’s because people can relate to stories and they’re often more engaging than distant, technical writing. You can use stories in the descriptions of list items, in replacement of them if you don’t write a list post, or in addition to them.

4. Use Calls to Action: At the end of each blog post should be a specific call to action. Whatever you’d like visitors to do after reading your content, make the next step they should take clear. If you want people to interact with your post by commenting or sharing it on social media, then ask them!

If you still struggle to meet your goals when writing a blog post, we would love to help. Our content strategists can help you come up with an effective plan to make your blog posts more effective and can even create the content for you. Give us a call today!

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Blog Writing: Efficiency https://valorouswebdesign.com/blog-writing-efficiency-2/ https://valorouswebdesign.com/blog-writing-efficiency-2/#respond Wed, 22 Feb 2017 14:44:43 +0000 http://valorouswebdesign.com/?p=19154 The post Blog Writing: Efficiency appeared first on Grand Rapids Web Design by Valorous Circle.

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If you don’t like to write, blog writing can be cumbersome. Having to come up with new content that your prospective clients are interested in over and over again is no easy task, but is one that can provide strong benefits to your business. When you create blog posts that deliver value, it establishes you as an authority, builds reader trust, and ultimately leads to more sales. The following tips will create efficiency in your blog writing by simplifying the writing process and helping you stay on schedule.

Blog Writing Efficiency Tips

1. Create an Editorial Calendar: We’ve previously discussed in detail the importance of creating an editorial calendar because the use of a calendar helps you generate ideas and keeps you focused on the plan you’ve created.

2. Batch Writing: Writing in batches just means setting aside a specific time to write multiple blog posts at once. This can help improve your writing as you won’t be scrambling last minute to come up with an idea. It removes the stress of having to worry about it every day or every week, Blog Writingbut instead allows you to write ahead of time and schedule posts for later dates.

3. Outline Your Posts: Not everyone likes to use an outline because it does take time to do. However, if spending the time outlining a post can save you additional writing time later on, then it is worth it. Creating an outline allows you to map out exactly what you want to write about and keeps you from dragging on about any one point.

Increasing your blog writing efficiency makes the process simpler and may even make it more enjoyable. When you don’t have to stress about coming up with new ideas right before posting, and when blogging only takes a chunk out of your day once a week or once a month rather than daily, you can appreciate the value it will bring to your business.

Have you tried these tips before but still can’t seem to stay consistent or come up with any new ideas? Our content strategists would love to help. Give us a call today!

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Simplify and Streamline Employee Training with a New Website https://valorouswebdesign.com/simplify-streamline-employee-training-new-website/ https://valorouswebdesign.com/simplify-streamline-employee-training-new-website/#respond Tue, 21 Feb 2017 15:19:56 +0000 http://valorouswebdesign.com/?p=19073 The post Simplify and Streamline Employee Training with a New Website appeared first on Grand Rapids Web Design by Valorous Circle.

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We previously discussed how even if you have no need to find new clients or sell any products, a new website can still provide a great benefit to you. In that example we looked at how an updated site allowed a large manufacturing company to continue attracting top talent to work for them.

Employee TrainingToday, we will look into a steel company that has multiple locations across the nation. Again we find a situation where the company wasn’t primarily interested in adding any new business or selling their products online. They too believed their old website served its purpose and needed to do nothing more. Why did they decide to spend money on a new website then?

Having multiple locations spread around the country means for employee training you either need to have all people travel to a central location or have managers offer on-the-job training in their specific location. While both options can work, the first can cost a lot and the second means people won’t receive the same training in every area, as no two people will train exactly the same way. That’s where a new website, and more specifically, a learning management system comes into play.

This company didn’t even realize a new website offered them a potential solution at first, although they knew that in order to keep providing an outstanding product and service, new employees needed proper training and existing team members needed continuing education. If they kept the status quo, training would have resulted in higher costs and inconsistent instruction. What they found was they could implement an online learning management system at a much lower cost and ensure that every employee received all of the necessary training and that all training was presented in a consistent manner.

The nice thing about the learning management system was that the company could create custom training content, including various courses and quizzes, and decide if they wanted people to finish the program at their own pace or set a schedule. In addition, the program allows for automatic grading, so employees can figure out their scores instantly and management can track training progress for their team.

When faced with a potential problem, this company found a solution they did not initially realize was an option. At first, they didn’t think they needed to upgrade their website, but in doing so they also implemented a learning management system to streamline their training all across the country. The added benefits of the website being newer and faster were just bonuses.

You don’t have to work in the manufacturing industry to attract new talent or provide consistent employee training. Regardless of what type of business you run, you can likely benefit from having a new website—in more ways than you can imagine. It doesn’t have to be very complex either. Even a smaller website can put forth a professional image while providing your audience with engaging information.

Want to find out how your website can add to your bottom line and help your company increase efficiency? Contact Valorous Circle and schedule a time to chat today—with no obligation or expectation!

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Learn What Google Thinks About Your Website – For FREE! https://valorouswebdesign.com/learn-google-thinks-website-free/ https://valorouswebdesign.com/learn-google-thinks-website-free/#respond Sat, 18 Feb 2017 21:03:27 +0000 http://valorouswebdesign.com/?p=19106 The post Learn What Google Thinks About Your Website – For FREE! appeared first on Grand Rapids Web Design by Valorous Circle.

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How to Find Employees with A Modern, Responsive Website https://valorouswebdesign.com/find-employees-modern-responsive-website/ https://valorouswebdesign.com/find-employees-modern-responsive-website/#respond Fri, 17 Feb 2017 14:42:03 +0000 http://valorouswebdesign.com/?p=19083 The post How to Find Employees with A Modern, Responsive Website appeared first on Grand Rapids Web Design by Valorous Circle.

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To rank high in search engines today, you need an updated website with a responsive design and a solid SEO foundation. What if you don’t care about attracting any new visitors and potential clients though? Don’t websites serve as marketing tools or to sell products online? Yes, but that only scratches the surface of what websites can do—even if people don’t always realize it.

If you asked the typical management team at a manufacturing company if they needed a new website, you would likely hear a resounding “No!” They usually are content with their older website and don’t believe they can justify the investment in an updated website. These same organizations may even operate at full capacity with little or no need to attract new business nor sell any products online. Why then would they need a new website?

How To Find EmployeesWebsites go way beyond just marketing your products or services. A website can and should be an asset, not an expense. Some other capabilities websites allow for: employee training, recruiting, and managing internal projects.

For example, consider a very successful multi-national tool and die company that has eight locations around the globe, hundreds of employees in the United States, and decades of successful operations.

As you can imagine, this company did not rank new business relationships as a top priority. Thus, its management felt their outdated, non-responsive, and slow website served its purpose and didn’t believe it was worth investing money into an updated website. However, the need to attract qualified applicants to fill open positions was still important to them.

The company posted openings on various job boards, but when interested job applicants went back to their website to learn more, they found an outdated and slow site. This caused the company to lose credibility in these applicants eyes because they wondered why such a large and successful organization couldn’t afford to have a decent website or care enough to have a website that worked well on mobile phones and tablets.

As our nation’s workforce becomes more tech savvy—from millennials to those nearing retirement—it continues to be important to appeal to your audience. They will likely want to work for an innovative company that isn’t behind on the times. Any company in any industry has a chance to present themselves as cutting-edge.

While this particular company was satisfied with the website they had, they realized that it was not impressing anyone with its design or usability. They soon recognized the importance of taking the necessary step to update their website to attract the top talent. They didn’t want a brand new website because they needed to find new clients; they wanted an updated website that best represented their brand and told their story so when potential applicants did come to the site, they would be impressed and actually see the benefits of working there.

Have you been holding off updating your website because you don’t need any new clients? Hopefully you now understand that websites can do far more than just market or sell. To learn more about a website’s capabilities and how a new one could benefit you, give us a call today!

 

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Website Support Desk Manager – Full Time, Grand Rapids, MI https://valorouswebdesign.com/website-support-desk-manager-full-time-grand-rapids-mi/ Sun, 05 Feb 2017 21:48:59 +0000 http://valorouswebdesign.com/?p=18998 The post Website Support Desk Manager – Full Time, Grand Rapids, MI appeared first on Grand Rapids Web Design by Valorous Circle.

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Website Support Department Manager

Full Time, Grand Rapids, MI Apply Now

At Valorous Circle, we’re looking for a Website Support Department Manager to lead our Website Support Team.

  • Do you love solving problems and helping people?
  • Are you the type of person that enjoys leading a team and dealing with multiple tasks?
  • Would you like to reap the benefits that come from growing a team and being responsible for the success of your department?

We need a working manager who can help us make our clients Raving Fans, so you’ll need to be friendly, communicate well, take initiative, and be able to solve problems.

Key responsibilities:

  • Lead a support team in dealing with client-generated website support issues, including triage, resource allocation, and continued improvement of Valorous Circle’s website support processes.
  • Update and maintain websites and content management systems (primarily WordPress although we support many different platforms).
  • Provide excellent customer service to make our clients Raving Fans.
  • Edit CSS, PHP and HTML for optimal responsive device performance.
  • Consistently demonstrate high standards in timeliness, organization, and work quality.

 

We expect that you’ll have:

  • Ability to manage multiple tasks and support tickets in a timely manner.
  • Experience working in a team environment and providing direction to those on your team.
  • Good understanding of or willingness to learn HTML, CSS, jQuery, PHP, JavaScript
  • Experience using a content management system like WordPress
  • Experience working with website hosting, FTP and domain name registrations
  • Ability to set and deliver upon realistic timelines
  • web design scienceExcellent verbal and written communication skills
  • Tuned organizational skills and detail orientation
  • Experience in Adobe Creative Suite or comparable
  • Ability to handle all types of customer interactions

 

And it’d be great if you had:

  • Experience working on a website support desk
  • Experience leading a team
  • Experience growing a department and its profitability
  • Experience working with clients and teams in a digital agency setting

 

This is a full-time management position with a base salary between $35,000 to $48,000 with performance and profitability bonuses.

If interested, please send a resume and cover letter to Beth Mast at beth@valorouscircle.com or mail it to 2922 Fuller Ave. NE, Suite 103, Grand Rapids, MI 49505.

Join an amazing team helping businesses and non-profits engage with their audience(s) online and grow! Apply Now

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Front End WordPress Developer – Full Time, Grand Rapids, MI https://valorouswebdesign.com/front-end-wordpress-designerdeveloper-full-time-grand-rapids-mi/ Sat, 04 Feb 2017 17:35:37 +0000 https://valorouswebdesign.com/?p=15165 At Valorous Circle, we’re looking for a front-end WordPress designer proficient in artistry utilizing modern tools and methods. In this position, you’ll collaborate closely with other designers/developers, and our project management team to produce smart solutions. We’re focused on details, design sensibility and consistency, and strong UX values. We need a designer/developer who can help us make our clients raving fans, so you’ll need to be friendly, communicate well, take initiative, and be able to solve problems.

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Front End WordPress Developer

Full Time, Grand Rapids, MI Apply Now

At Valorous Circle, we’re looking for a front-end WordPress developer proficient in utilizing modern tools and methods. In this position, you’ll collaborate closely with other designers/developers, and our project management team to produce smart solutions. We’re focused on details, design sensibility and consistency, and strong UX values. We need a developer who can help us make our clients raving fans, so you’ll need to be friendly, communicate well, take initiative, and be able to solve problems.

web development by valorous circleKey responsibilities:

  • Unleash your creativity and development genius to create unique and attractive website designs
  • Develop, update, and maintain websites and content management systems (primarily WordPress)
  • Edit CSS, PHP and HTML for optimal responsive device performance
  • Consistently demonstrate high standards in timeliness, organization, and work quality

We expect that you’ll have:

  • A good design eye and ability to lay out web pages with the user/client audience in mind.
  • Good understanding of or willingness to learn HTML, CSS, jQuery, PHP, JavaScript
  • Experience using a content management system like WordPress
  • An impressive portfolio of responsive website development work
  • The ability to set and deliver upon realistic timelines
  • Excellent verbal and written communication skills
  • Tuned organizational skills and detail orientation
  • Experience with tools in Adobe Creative Suite or comperable

And it’d be great if you had:

  • Experience with the Divi framework from Elegant Themes
  • Experience working with clients and teams in a digital agency setting

This full-time position will pay $12 to $16/hour to start. Great working environment with tons of growth potential!

If interested, please send a resume and cover letter to Beth Mast at beth@valorouscircle.com or mail it to 2922 Fuller Ave. NE, Grand Rapids, MI 49505.

Join an amazing team helping businesses and non-profits engage with their audience(s) online and grow! Apply Now

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Outside Sales Representative – Internet Strategist https://valorouswebdesign.com/outside-sales-representative/ Fri, 03 Feb 2017 19:56:44 +0000 https://valorouswebdesign.com/?p=15444 Do you love providing solutions to your clients?
Do you specialize in consultative sales?
Are you looking for an opportunity to focus on developing relationships and finding new opportunities?
Are you looking for a pay structure that rewards you for your results?

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Join Team Valorous as an Outside Sales Representative

Valorous Circle is looking for a professional, people oriented, B2B consultative outside sales representative to help us find new clients to amaze!
  • Do you love providing solutions to your clients?
  • Do you specialize in consultative sales?
  • Are you looking for an opportunity to focus on developing relationships and finding new opportunities?
  • Are you looking for a pay structure that rewards you for your results?

Valorous Circle is a leading web design agency and online marketing firm based in Grand Rapids, MI and we are looking for a professional business development representative to join our sales team. The successful sales candidate will have excellent communication skills and be comfortable working in a self-directed environment to achieve their sales goals.

We provide a professional office environment, a motivated sales team, laptop and other necessary business tools. We need you to provide a positive attitude and a desire to serve your clients. Experience in consultative outside sales is required although we are willing to train the right sales candidates in the specifics of our web design and online marketing business.

A small base salary is provided and generous commissions are available. Anticipated first-year earnings would be between $40,000 and $60,000 with the realistic possibility of earning a six figure income.

Interested candidates should send their resume and sales experience with a detailed cover letter to jonathan@valorouscircle.com or click the APPLY NOW button here.

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Content Marketing: The Best Things in Life Are Free https://valorouswebdesign.com/content-marketing-give-away-content/ https://valorouswebdesign.com/content-marketing-give-away-content/#respond Wed, 25 Jan 2017 16:00:36 +0000 http://valorouswebdesign.com/?p=18928 The post Content Marketing: The Best Things in Life Are Free appeared first on Grand Rapids Web Design by Valorous Circle.

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You’ve likely heard the phrase “the best things in life are free.” It certainly holds true in the content marketing realm. Content marketing exists as a means of driving more sales by providing current and potential clients with free, valuable content. The idea is to create and curate content relevant to your audience in order to establish yourself as an authority. By proving yourself to be an expert in your field, people will have confidence in you when it comes time for them to buy. If you stay consistent and people begin to see you as a resource for their needs, you will attract more visitors to your website and ultimately more buyers as well.

Content Marketing: The Best Things In Life Are Free

It can be hard to give so much away for free though. Over time, you might write enough content to fill an entire book—shouldn’t you then just save all the information and sell it as a supplementary guide or manual when you complete it? You could, but the additional customers and sales you stand to gain by implementing a content marketing strategy far outweighs the extra bit of money you might make upselling a book.

Additionally, as you continue to research and create content for your audience, you too will increase your knowledge of your subject areas and not only appear to be an expert, but actually be one. The more you learn, the more your product or service will improve and you may even get ideas for new streams of income.

While the reluctance of giving away free content may not fully subside, hopefully you can see the value in doing so. If you are ready to start delivering high-quality content to your readers in order to grow your business, but don’t know where to start, we want to help. We can assist in the development of a strategy, in setting and measuring goals, and also in the creation of content. Give us a call today at 616.929.0790.

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