Grand Rapids Web Design by Valorous Circle https://valorouswebdesign.com Website Support, SEO, Video Marketing, PPC, Online Marketing in Grand Rapids, MI Fri, 23 Jun 2017 18:33:23 +0000 en-US hourly 1 https://wordpress.org/?v=4.7.5 3 Ways to Improve Content Architecture https://valorouswebdesign.com/content-architecture/ https://valorouswebdesign.com/content-architecture/#respond Thu, 22 Jun 2017 14:00:06 +0000 https://valorouswebdesign.com/?p=19735 SEO issues plague content every day for a lack of supporting content. Here are 3 ways to strengthen your content architecture without losing focus.

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3 Ways To Improve Your Content Architecture

Congratulations! You just came up with your best idea yet and wrote exactly the words you wanted, but due to a lack of content architecture, nothing happens to your page’s online activity.

Search engine optimization issues plague content like this every day for some of the simplest reasons. Chief among them is a lack of supporting content despite the best efforts to form concise copy with clear objectives. SEO tools don’t require a 300-word threshold but it certainly helps if there’s ample content on your page driving distinct actions or ideas with strong keywords.

Here are three ways you can strengthen your content architecture without losing track of the main focus.

1. Add Similar Content & Space

It may seem counterintuitive, but adding more fleshed-out ideas similar to a finished project’s page can enhance the overall search engine value. First off, you’re adding words. More importantly, you’re adding relevant keywords.

For instance, if you have three good pieces of information on similar products on three different pages, try adding all of them together and retool your SEO keyword. You already know each of these extra sources of information is strong enough to stand on their own, textually, but you still need people to see them.

Once you add enough content, both written and visual, space them out. Just adding two, three or four ideas together in a cascade of copy, however, looks lazy. Create space around your ideas. Add layers, multiple calls to action and change photo positioning.

Check out Valorous Circle’s front page to the right.

It simultaneously presents an information bar, five layers of different services and their respective calls to action, reviews, differences between us and competitors and our community contact information.

Each of these sections wouldn’t register with search engines if left on their own, but together under the ‘website design’ keyword umbrella, our front page is easily trackable despite offering numerous varied ideas and actions.

2. Arguments & Transformations

What happens when you don’t have similar content to share? Add the exact opposite!

Adding older subject matter can enhance new content architecture. If you can string along copy between two opposing ‘arguments,’ then you create a dialogue between today and yesterday.

Let’s say a financial advisor writes a blog about the ease of seeking applicable credits ahead of tax season. Everything in the blog post makes sense to the advisor. It’s clear, concise, but filled with technical jargon.

The audience might connect if they’re “in the know,” but novices seeking help in such matters will get lost in the complex material.

Now let’s say that same advisor wrote a post the previous year on another tax-based subject, but for mass consumption during early April. The post was longer, but with simpler terms and visuals.

In an effort to boost his new content and increase overall readership, the advisor can pair the new post and parts of the old post. Using layman’s terms to enhance their new content’s word count, the advisor also revitalizes old content with the new language.

Jargon is useful only when people know how to connect the dots from word to word. Presenting older content first and transitioning to the new ideas highlights your ability to connect with a broader audience.

People love seeing changes over time – the journey from beginning to end. When we see transformations we see the importance of something delivering on its promise, which is deeply satisfying no matter what product someone is selling.

3. Filler Content

The last big way to improve content architecture to your pages is by adding lots of little details.

It’s always vital to reread your content. Once you do, ask yourself these questions.

Do you have an introduction? Introductions don’t have to be long-winded prologs. They can be in the forms of headlines. subheads or a simple two-sentence paragraph stating the purpose of the page.

Does your content use transition words? Transition words – afterward, consequently, from here on, furthermore, however, meanwhile, otherwise, similarly, therefore, etc. – lead the reader from one thought to the next.

Does your page have images? If not, then add some right away. If you already have images, add captions and alt text to your photos. Captions will boost your word count, while alt text improves your SEO if it contains your select keywords.

Do you have any calls to action? A call to action is typically at the end of your page. They allow the reader time to reflect and puts the onus on him or her to decide if they want to seek further information.

If you need ANY additional help crafting a blog, creating a landing page or curating a website, please fill out one of the forms or schedule an appointment below.

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How To Fish For SEO Keywords https://valorouswebdesign.com/choosing-the-right-keywords-for-seo/ https://valorouswebdesign.com/choosing-the-right-keywords-for-seo/#respond Mon, 19 Jun 2017 14:00:39 +0000 https://valorouswebdesign.com/?p=19713 In the entire ocean of online content, with trillions of words, choosing the right keywords for SEO can be like fishing for minnows in the Pacific.

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Choosing the Right Keywords for SEO

Imagine search engine optimization (SEO) keywords are like fish. In the entire ocean of online content, with thousands of blogs, millions of blog posts and billions, if not trillions of words, choosing the right keywords for SEO can be like fishing for minnows in the Pacific.

But what if we make the body of water smaller?Choosing the righ keywords for SEO can be like fishing for a trophy.

What happens to our fish? They’re more likely to get hooked on your line.

Now imagine your blog posts and landing pages as their own lakes. Nouns act as the ‘meat’ of your content, like salmon, bass and trout are for a lake.

Adjectives shimmer as cichlids, adding color and flair, while articles are the bait fish. Verbs and adverbs act as the current, not allowing your pages to remain stagnant.

Any links from your page are rivers leading to other trusted fishing sources.

You are a lake creator who provides anglers, your readers, a great place to fish the waters – even if they’re just skimming over it.

And like every fisherman’s tale, there’s always a trophy fish worth fighting for. This fish is your SEO keyword, meant to draw more and more anglers to your lake.

The more unique the fish, however, the less busy your lake will be. In terms of content, only a handful of readers may be searching for your keyword each month, but the ones who do find your content are more likely to stay and read your site.

Your lake will stand out by being one of the few that exist offering that particular fishing experience.

If you want to attract more fishermen, offer more digestible fish. But as you start to simplify or shorten your SEO keywords, consider there could be millions of lakes just like yours across the world.


Let’s think of this post as Valorous Lake.

Look around you, what do you see? How many other boats are on the water? For this lake at this time, there aren’t many. The waves are calm because there’s hardly anyone else on the water.

That’s because Valorous Lake chose the SEO phrase choosing the right keywords for SEO as our trophy fish.

Sure, it’s a long keyword, but only 90 fishermen search for this particular trophy every month and there are only 1.05 million lakes with it on earth. Because our lake is newer and freshly optimized for searches, we should be one of the top destinations for our keyword.

Now imagine Valorous Lake chose SEO keywords as its trophy fish.

You’d see a lot more boats. Currently, SEO keywords is searched 1,000 times every month. It’s a highly digestible fish that’s easy to catch.

But where our more complex trophy, choosing the right keywords for SEO, was found in 1.05 million lakes, our condensed trophy fish is found in 30.6 million lakes. The odds of someone finding our lake are now only half as good.

If you need help attracting fishermen to your lake, fill out a form or schedule an appointment to see how Valorous Circle can optimize your online content.

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3 Things You Should Know About Influencer Marketing https://valorouswebdesign.com/influencer-marketing/ https://valorouswebdesign.com/influencer-marketing/#respond Thu, 15 Jun 2017 14:00:35 +0000 https://valorouswebdesign.com/?p=19699 Influencer marketing involves personalities or brands that have an existing affinity for products or ideas you are trying to sell and build awareness for.

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Influencers: Powerful or Powerless?

You need to know these three things about influencer marketing.


 

1. What is Influencer Marketing?

Influencers are personalities or brands that have an existing affinity for products or ideas you are trying to sell and/or build awareness for. They are a means of mass marketing without having to bankrupt your yearly marketing budget.

Influencer marketing doesn’t have to involve celebrities. While it certainly doesn’t hurt to have millions of followers, influencers only need to have a few qualities – trustworthiness, a bigger following than your business or organization and multiple open forms of communication. Influence marketing is a form of word-of-mouth mixed with native advertising.

Marketers must form partnerships with those who align with their goals. Influencers then share content in line with what they’ve either shared in the past or could seamlessly share in the future. The goal is for the influencer to generate income without the feeling that they are “selling out.”

2. It’s OK to start small

Are you a food truck vendor looking for exposure? Partner with a food blogger. Are you a wedding planner looking for a boost for the summer season? Try attaching yourself to fashion designers or established photographers. Need help launching a personal training program? Build a team of influencers including nutritionists, bloggers, vloggers and Instagram fitness mavens to shape your image while you get others into shape.

You don’t need to sign multi-million follower influencers right away. Just like top spokespeople, top influencers require more money. Depending on your geography, finding your ideal influencer may be as a simple as seeing someone on the news or in a local publication.

For more detailed profiles on influencers, sites like NinjaOutreach or Tomoson provide information on influencers who can create the content you need on a global level.

3. Know Your 5Ws and 1H

Knowing how to pick the influencer is often not the hardest part. Once you have the who, you still need to figure out what product or which service sell. Where you wish it to be displayed. Why it’s important to share. And when you want the influencer to share it online.

Campaign needs include social deals, feedback, social mentions, unboxing videos and sponsored content. An influencer list typically includes rising YouTube stars and bloggers looking to cut their teeth on their next assignment. Bloggers have the ability to produce highly thorough content that is great for search engine optimization and landing pages.

Instagram, while great for visuals, are even better for the personalities behind them. With customizable content in the form of one picture, story or image package, one influencer could easily have between one and a dozen different handles, each supporting a sub-niche within a given category or hashtag.

For instance, a fitness trainer could have one account each for men, women, couples, select routines for specific muscle groups and nutrition, all while not interfering with their personal account.

Unboxing videos are tremendously popular on YouTube and other video-sharing networks. Unboxings play into the try-it-before-you-buy-it need many consumers have when researching products.

Influencer marketing on Twitter may yield the largest followings, however, the character limit on tweets lead many to users to originate content on other sites like Facebook and Instagram.

Snapchat is also a less-than-ideal source of influencer marketing, as the image impermanence of the app reaches a significantly smaller audience than competitor Instagram.

Valorous Circle provides many marketing services, including the creation of social media accounts and blogs. Fill out a form or schedule an appointment to find out how you can get started sharing your business.

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How Useful Is Snapchat Marketing? https://valorouswebdesign.com/snapchat-marketing/ https://valorouswebdesign.com/snapchat-marketing/#respond Mon, 12 Jun 2017 14:00:12 +0000 https://valorouswebdesign.com/?p=19651 All of the creative energy around a single application, it’s no wonder that Snapchat marketing is just as fun. Over 300 million users send snaps per month.

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Should I use Snapchat marketing?

Of all the social networks, Snapchat is by far the most fun. You can take pictures, shoot video, draw everywhere, add emoji, bitmoji and plenty of other mojis that are sure to be in development. With all of the creative energy around a single application it’s no wonder that Snapchat marketing is just as fun.

In a January update, Omnicore reported that over 300 million users were active on the app per month. Of those 300-plus million, 71 percent are under 34 years old, 70 percent are women and the average user spends nearly 30 minutes on the app every single day. Over half of all college students aged 18-24 use Snapchat – 50 percent of male students and 77 percent of females.

The best news for marketers, however, may be how bad Snapchat is at making money. The app is simply not profitable and may never be.

For local marketers that aren’t part of national brands and news outlets, Snapchat is a win-win. You get an expansive young audience at little-to no expense.

Despite its premise as a more “private” social media app, Snapchat is quite public. Each snap – a short video or customizable picture – is not only added to your 24-hour story, it may also be publicly aggregated based on location. In other words, the more that’s happening around your place of business, the more likely a user searching for entertaining places will see your story.

From restaurants to gyms, sports teams and nightlife venues, any organization can create an account for free and start snapping. The first step is getting your Snapcode and knowing what to do with it.

Odds are high you’ve seen a Snapcode before.

The QR code craze may have faded from memory, but Snapchat is built off of them.

Each yellow square with black polkadots and a floating ghostly image is a Snapcode unique to its user.

While you have no control over how the dots are arranged, you can augment the ghost to display your company logo, featured product or color change. Here are some examples:

You can create as many Snapcodes as you like. Need to promote a landing page, drive users to an e-mail list or a special promotion? You can download and print your Snapcodes for free through scan.snapchat.com. Try placing your Snapcodes around your business, on your Facebook page and on your website.

Finding followers is typically the hardest part, as additions to your account’s friend list come from the contacts on whichever phone you installed the app. To follow people not in your phone and without their user name, simply open the app and take a picture of their Snapcode.

If you need help with Snapchat marketing, starting other social media pages, designing codes, or updating websites, please schedule an appointment with us today!

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Thinking About Linking? https://valorouswebdesign.com/adding-website-links/ https://valorouswebdesign.com/adding-website-links/#respond Fri, 09 Jun 2017 14:00:22 +0000 https://valorouswebdesign.com/?p=19610 A quick Google search provides us with a list of website links containing the information, answers and the solutions we are looking for.

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Website Links: Doorways to Great SEO

In our recent post, 3 Things You Need to Know About Google, we talked about website links acting as doors. Perhaps Walt Disney, a man ahead of his time, explained how doorways can best move us forward when he said,

We keep moving forward, opening new doors, and doing new things, because we’re curious and curiosity keeps leading us down new paths.

It’s curiosity that leads us to the Internet. We’re curious about questions that need answered and problems that seek solutions. A quick Google search provides us with a list of website links containing the information, answers and the solutions we are looking for.

Google’s search engine results page (SERP) links are the easiest way for clients and prospects alike to find your website. It’s also how they encounter competitor’s websites. The higher your site ranks on the SERP, the better the chance that visitors will walk through your door. So, how do you achieve that higher ranking?

In a 2016 interview with Search Engine Watch, when asked about Google’s No.1 and 2 ranking factors, Google’s Senior Search Quality Strategist Andrey Lipattsev replied, “Yes, I can tell you what they are. It’s content and links pointing to your site.”

Links Pointing to Your Site

Also known as ‘inbound links’ or ‘backlinks,’ website links from other reputable and trustworthy websites to yours are the top source of organic web traffic. The most important words in the previous sentence are ‘reputable’ and ‘trustworthy.’ According to SEO industry leader, Moz, Google’s most recent search algorithm iteration, Fred, “…went after (most) sites that were using sub-par content and spammy backlinks.”

The No. 1 strategy to increase backlinks that drive traffic to your site is Quality Content.

As we said in our recent post, “Content is king at providing valuable information that tells a story, answers questions, both educating and entertaining us.” Consistently providing valuable content will establish industry knowledge and authority. This will, in turn, position your website as both reputable and trustworthy. And over time, you will earn quality backlinks when your content is referenced by bloggers and shared on social media by appreciative readers.

Internal and Outbound Website Links

While inbound website links act as doors into your website, internal links act as doors from one room to another on your website. Example: Internal links in this post to other Valorous Circle blog posts include:

While not considered a Google ranking factor, when readers follow internal links and read other pages or posts on your website or blog, the traffic is noted by Google. Google gives you credit for linking to relevant content when it adds value to your reader, even when that content is on your own site.

In the same way, linking to related content on other websites and blogs helps your reader find the information they are looking for and are viewed positively by Google’s algorithm. Examples of relevant outbound website links in this post include quotes from and links to:

While outbound links direct readers away from your site, you will benefit if the sites you’ve linked to reciprocate with links. By being proactive, you can help create this revolving door effect. Here’s how.

  • Create well-written and valuable content containing an outbound link to pertinent information on another website or blog.
  • Contact the owner of the other site.
    • Let them know that you’ve mentioned them on your site.
    • Ask them to check out your post and encourage sharing it with their readers.

Using this approach, you will begin to build relationships with other businesses and thought leaders in your industry. And in time, those relationships will result in reciprocal links back to your site.

The greatest benefit of the revolving door link strategy is that more links will improve your site’s Google ranking. And, in turn, a higher ranking will result in more links – more doors to your website.

If you’re ready to throw the doors open wide to your website, let’s talk. Call Valorous Circle today. After all, in the words of Paul McCartney,

Someone’s knocking on the door. Someone’s ringing the bell. Do me a favor. Open the door and let ‘em in.”

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Is Content Still King? https://valorouswebdesign.com/content-or-copy/ https://valorouswebdesign.com/content-or-copy/#respond Mon, 05 Jun 2017 14:00:52 +0000 https://valorouswebdesign.com/?p=19601 While we know the purpose of your website is to sell your products and services, without content, your web traffic would be severely limited.

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Copy or Content?

Clients often ask us a lot of questions about copy and content. We at Valorous Circle gladly share what the differences are and which should be used when. We’re now going to answer a few of those questions.

Q. What’s the difference between copy and content?
A. Copy Sells & Content Tells

Back in the heyday of print media, written words were all called copy. News copy, feature copy, editorial copy and ad copy. The purpose of copy was to sell newspapers and advertise to readers. Then, in 1741, about 35 years after the advent of printed newspapers in America, the first US magazines were published. The purpose of magazines was somewhat different. With more space and longer deadlines, writers could delve deeper into their content to tell more complete stories.

Q. Which should I use on my website?
A. It depends.

Our answer is almost always going to be content. While we know the purpose of your website is to sell your products and services — where ad copy is most useful — without histories, about pages, blog posts and product facts, your web traffic would be severely limited.

Q. Why Content?
A. Advertising Fatigue.

We recommend using content over copy on your website and blog because no one wants to be ‘sold’ to anymore. People don’t read websites and blogs to be sold to, they go online to look for answers to their questions and solutions to their problems. Even when we’re shopping for a particular item, we dislike ad copy. We understand that it needs to be there, but we prefer to read reviews and real-life information.

Q: How can I tell the difference?
A: Copy doesn’t stick with us.

Content’s main focus is to provide valuable information rather than create a sale. Don’t get us wrong, both content and copy are meant to drives sales, but your website and blog will be more successful at marketing your business with stories than taglines. Content is king as storytelling and question answering both educate and entertain us. Ad copy, while effective in supermarket checkout lanes and commercial messaging, is fleeting.

We all know someone who has said, “I just watch the Super Bowl for the ads.” We watch, not because we want to run out and buy the products advertised, but because they are creative and entertaining. The advertisers know that the more often we see and hear funny words or dramatic imagery connected to their company name, the more often we are to elicit emotions and marry those emotions to brands. The more often we see Clydesdale horses, the more likely we are to think of Budweiser, regardless of where we see that type of horse.

Content is still king because we remember best the purpose of providing value. Facts and stories inform our buying decisions more than impulse.

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Second Impressions https://valorouswebdesign.com/second-impressions/ https://valorouswebdesign.com/second-impressions/#respond Wed, 24 May 2017 14:10:21 +0000 https://valorouswebdesign.com/?p=19570 If your Homepage creates that first impression, then your About page is usually the next, making second impressions almost more important than the first.

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Second Impressions

While your Homepage creates that all important first impression, your About page is usually the next click – sometimes even before they finish reading your homepage copy, making second impressions almost more important than the first.

Who are you? Why do you do that thing you do? Sometimes, they’ll even want to know about the history of your company, an elements that builds trust. And that’s the purpose of your About page, helping prospects and clients get to know, like and trust you.

The About page can motivate a lead further into your sales funnel and guide referrals.

And that’s what it’s all about, right?

Unfortunately, poorly written About pages don’t get the job done because they’re usually focused on the wrong person. While successful About pages have you and your business as the central theme, your focus for second impressions should be on the readers – your leads, prospects, clients or customers – and their needs.

Stories sell.

Your reader is on your About page to find out more about your compelling brand story, not to be ‘sold’ to. One of the quickest ways to lose readers is including sales copy on this page. Instead, think back to your writing class in schoolinclude your who, what, where, when, why and how.

Who are you?

Briefly tell the reader about yourself. Include things that your reader will relate to. For example, if you run an auto dealership, maybe you have a matchbox car collection that is 400 strong on display in your showroom. Fun and quirky facts or anecdotes that make you memorable are a great way to start your story.

What do you do?

You don’t need to go into detail. You have the rest of your website to explain your products and services. A short description – no more than one paragraph – telling what you do will let readers know if you can help them.

Where do you do business?

This is especially important if you are a local, brick & mortar business. You don’t want a reader to decide to hire you and then figure out that you are six states away. Provide value to your readers and have some aspect of online business – which is also part of your ‘where’ – and readers will be happy to do business with you anyhow.

When did you get started?

You can tell a little bit more about your personal story here – learning to rebuild an engine from your grandpa when you were just 12 years old – or maybe the story of your great grandfather starting the business in 1902. Some readers enjoy business history stories, others don’t. If your business has a long and rich history, consider writing it as a separate story. Include a link on your About page and in your Navigation system.

Why do you do it?

Every 2-year-old kid wants to know why, and so do your readers. Why did you go/get into this business in the first place? And why should they hire you? The answers to these questions should comfortably lead you into the final question.

How are you different from all the rest?

Maybe it’s your Core Values. If you have just a few, you can include them on your About page. Remember, the copy on this page is focused on your readers’ second impressions and what you can do for them. Tell your website visitors how they will benefit from hiring you.


Finish strong!

Is it time to write a new About page for your website? Or does just thinking about it make you feel like you’re back in school? If so, let Valorous Circle help. Give us a call today!

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Valorous Circle Partners with SharpSpring Marketing Automation https://valorouswebdesign.com/sharpspring-marketing-automation/ https://valorouswebdesign.com/sharpspring-marketing-automation/#respond Tue, 16 May 2017 13:24:01 +0000 https://valorouswebdesign.com/?p=19467 Valorous Circle began utilizing SharpSpring’s marketing automation service in Feb. 2017 to help navigate an ever-growing analytical age.

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Valorous Circle Partners with SharpSpring

At first glance, the term marketing automation sounds about as far from a personal touch as a business-to-client relationship could get. In February 2017, Valorous Circle began utilizing SharpSpring’s marketing automation service in order to help us navigate an ever-growing analytical age without sacrificing relationships.

Whether it’s a business card, phone call or face-to-face meeting, remembering your name and making connections is one of the most important aspects of growing a business. But in the digital landscape, creating a personal connection through cold-calling or remembering who-met-who at this-or-that conference is no longer a necessity for businesses.

Grand Rapids Marketing AutomationIn its most basic form, SharpSpring is a customer relationship management (CRM) tool that aids a business in determining sales opportunities and leads. Add in the automation feature, however, and the decision making for both current clients and prospects becomes easier on a daily basis.

Valorous Circle is never after a preferred client with a strict set of principles and regimented communication scheduling. We seek clients willing to ask questions at any stage in their business cycle. The beauty of SharpSpring lies in the ability to tailor-make marketing strategies based on customer personas after form fill outs and other inquiries.

After each prospect takes the leap and sends the first message, that person is tagged in the CRM with specific interests. Names are linked to IP addresses and married with backlogged history.

After visiting a particular page or opening an e-mail, SharpSpring sends a package of cookies to ensure your site remembers each new customer, makes them feel welcomed and encourages each of them to discover more information. Communications are automated and need only be set up once for each campaign.

SharpSpring clients can track individual customers’ timelines – from their first page view to every automated e-mail opened. Clients can manage tasks and differentiate whether potential customers are opportunities, significant leads or just passing by.

We at Valorous Circle know that creating a new landing page, online storefront or information hub can be daunting. Like you, we started a business with the intent to become trusted members serving our local communities. We partnered with SharpSpring because its CRM and enhanced marketing automation service ensures the processes involved in growing businesses is less stressful, risk-averse and more rewarding for all parties.

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3 Things You Need To Know About Google https://valorouswebdesign.com/google-algorithm-change/ https://valorouswebdesign.com/google-algorithm-change/#respond Sat, 06 May 2017 14:00:23 +0000 https://valorouswebdesign.com/?p=19563 The biggest impact of algorithm change, Fred, is found in the traffic drop off seen by text-heavy websites, such as blogs that host sponsored content.

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3 Things You Need to Know About Google

Google is at it again. The search engine rolled out its latest major algorithm change, Fred, in March to little fanfare. Fred, however, is causing some uproar. Firstly, the name Fred is distancing itself from previous updates starting with “P” going back several years.

Google's latest algorithm change, Fred, has a big impact on blogs.

February 2011 – Panda

April 2012 – Penguin

July 2014 – Pigeon

September 2016 – Possum

In addition, Payday, Pirate, and Phantom joined the fray. Though Google changes its search algorithm 500 – 600 times a year, most of these changes are minor. All kidding aside, the biggest impact of Fred is found in the traffic drop off seen by text-heavy websites, such as blogs that host sponsored content.

Trying to figure out how Google’s algorithm change works can boggle the mind, but understanding how to rank well on Google doesn’t have to. Google Vice President Ben Gomes has stated that his company’s goal “is to provide the most relevant information for the user in the fastest time possible.”

What does this mean? In order to rank well in Google, you need to stay relevant and diverse. And here’s how.

  1. Consider who uses your site. Google is far more concerned with your website users than it is about you. And frankly, you should be too. Yes, they understand that your business needs to make money to make a profit – Google needs to make money too. If simple monetization is the primary purpose of your website, you will not do well with Google’s algorithm change. In fact, the consensus is that the Google’s latest iteration targets ad-heavy websites with low-value or no-value content.If the purpose behind your business’ site, however, is providing value and helping your clients and customers, then Google’s bots are more likely to look upon you with favor. Consistently providing valuable content organized around relevant SEO terms will always provide good results.
  1. Titles, meta descriptions and SEO keywords matter. Your best bet for reaching organic traffic with Google is to have well-written titles and meta descriptions that contain your relevant search engine optimized keywords. The meta description is the snippet that is either the first line of your page’s web content or a summary of your content that shows up on the search engine results page.The meta description is not specifically used by the search engine when returning results. The click-through-rate, however, is one of the parameters used by Google’s algorithm to determine the site’s overall ranking. Because of this, there is a distinct benefit to optimizing and including SEO keywords in both the page’s title and meta description.
  1. Google likes quality links. The purpose of online links is to help website users to travel to information relevant to their searches. Think of them like doors. The more inbound links, the more doors into your website. Likewise, a limited number of outbound links can also help improve your Google ranking.

Because outbound links direct readers away from your site they may seem to work against your purpose, but Google’s algorithm change sees them positively when they lead to additional relevant information. The more relevant information passed onto the reader, the more value Google believes you to be linked to.

The point of Google’s loophole plugs, tweaks and updates are to improve their product. – Google’s search engine wants to satisfy their customers without sacrificing times spent on low-value advertisements. There are many other parameters such as mobile optimization and Google’s AI program, RankBrain.

Still curious about improving your results on Google? Give Valorous Circle a call today!

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The Social Media Stock Market: Part 2 https://valorouswebdesign.com/the-social-media-stock-market-part-2/ https://valorouswebdesign.com/the-social-media-stock-market-part-2/#respond Sun, 30 Apr 2017 16:01:19 +0000 https://valorouswebdesign.com/?p=19554 Regularly posting quality content on several carefully chosen social media channels will, over time, result in business growth.

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The Social Media Stock Market – Part 2

A responsible financial strategy – making sound investments consistently in a diversified portfolio – will, over time, result in financial gain. The same principles apply to social media marketing. Regularly posting quality content on several carefully chosen social media channels will, over time, result in business growth.

We continue with the final three tips on how to game the social media stock market.

4. Share! Or Sell! As you come across well-written content – articles and blog posts, white papers and case studies, and even videos and webinars that are related to your industry – post a link on your page. Sell the idea that your business is worth being continuously traded on multiple social media channels.

The best curated content generally doesn’t directly compete with your business and usually complements your own blog content. For instance, curating content from the National Hockey League and the United States Figure Skating Association might help if you own an ice rink. 

Over time, sharing curated content benefits your business in a couple of ways.

First, providing value will build credibility and trust with your prospects and customers – compounding interest. Secondly, when you support other businesses, you open the door for other businesses to follow you and share your content.

5. Engage with Your ReadersAs a business, your number one motivation for being active on social media is to increase lead generation and sales. Building relationships is the most important aspect of your social media strategy.

Let us repeat. Engaging readers on social media channels is the Single. Most. Important. Part.

When a follower leaves a comment on your blog, thank them for taking the time to connect. Or:

  • Start conversations by asking questions, listening & responding
  • Do a giveaway or run a contest
  • Conduct polls and surveys, then publish the results
  • Include social sharing buttons on your blog posts
  • Use your social media pages and blog posts to build an email list

Help your readers interact with you by interacting with them. You always want to keep investors happy in the end, but you need to remind them why you’re making them happy every chance you can get.

6. Pay Attention to Your Results – Tracking the growth of your investment portfolio allows you to adjust as the markets change. The same is true with your social media strategy. Paying attention to what is and is not working helps you fine-tune your approach and define tactics that will increase growth.

Keeping track of metrics such as social shares, page views, traffic, acquisition and bounce rates determine how you can tweak your social media strategy for more success.

When you notice that a specific piece of content has higherthanaverage views and shares, pay attention. This is the best indicator of the type of content your audience appreciates. Check the day and time.

Be aware of trending topics, text or video. Each social network will have its own way of analyzing data. Modeling future content on what’s most popular and re-sharing your best posts are solid social media growth tactics.


Strategic investing in social media marketing takes time and work, but it is a cost-effective way to grow your business. Building a business page on a well-established platform like Facebook and inviting customers and friends is a good place to start.

There’s just one more thing to consider. If it makes sense to hire a financial investment expert when your retirement savings are at stake, doesn’t it make sense to talk to an online marketing expert at Valorous Circle?

Consultations are free. Give us a call today.

Guaranteed 4 Hour Response Time!

website support by valorous circle Fast. Professional. Personalized.

616-929-0790

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