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Start Betting on Generation X in Marketing Plans

A name is everything. It signifies stature, value, and legitimacy. But when we find Generation X in marketing materials, the name denotes anything but a sense of worth. The letter X often denotes a lack of something. The latchkey generation was without...

5 New Digital Marketing Trends for 2018

Every article you’ll read about new digital marketing trends always stipulates that these are not reinventions of the wheel, but merely ideas that are once again having their time to shine.

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